How can having a website benefit your business? – The battle for new customers and their retention becomes more intense as new businesses grow daily. This battle has primarily shifted from traditional marketing to online marketing and presence. Thus, every serious company is expanding its online presence to attract computer professionals.
One of the best-proven ways to improve your online presence and visibility is to create a compelling and responsive company/brand website. Regardless of the size of your business, building a website will increase your authority online. Choosing a domain name is as essential as creating the website itself.
Before buying a domain name, take a free appraisal at aw.com/appraisals/ to assess its value. Here are 10 ways to create a website that will benefit your business.
Gives your Corporate a 24/7 Online Presence
Many businesses create an online presence because of the many customers they can reach there. It would help if you did not miss out on this excellent opportunity to reach millions of customers worldwide. Having a business website means that customers and potential customers have 24/7 access to information about your business. They can read about your business, view your brochures, and even place orders from the comfort of their couch. It also creates a constructive brand image, as many consumers view companies with websites as profound and trustworthy.
Easy access to information
Instead of visiting a brick-and-mortar store to find information, over 90 per cent of people would find that information online. So, having a website allows these people to access information about the company quickly. They will be able to learn more about your business, products, and services before calling and asking more questions.
You can also create a FAQ section to answer the most frequently asked questions. This will even reduce your burden of answering dozens of calls about the same issue. Your website should contain important information such as the company location, phone numbers, email address, business hours, and social media links.
Enhances your online credibility
In the digital age, many believe companies without an online presence are less reputable. Just as most consumers do not trust companies with no physical address or phone number, some also find it difficult to trust companies that do not have a website. Even if you have social media pages on all the prevalent social media sites, you still need to have a website that customers can trust and build customer trust.
A cheaper way to advertise
Building a professional website may cost more initially, but it will be cheaper to advertise and reach more people in the long run. For example, a monthly social media campaign can cost up to $500, depending on your strategy and target audience. You could pay even more if you were also using traditional media like print or TV. However, maintaining a website may not cost you that much per month. Plus, you can take orders directly from your site. You can improve your site in Google or Bing by using SEO services and placing ads online.
Match your competitors online.
The business environment is competitive; minor things can make or break your business/brand. Many companies are now online, and your competitors may be online, too. Although customers always want more and better deals, creating a website gives you an online presence and increases your competitiveness. Most importantly, you can attract customers by running great deals and promotions.
Gives you customer insights
With the help of analytics tools, you can identify and understand customer behaviour when using the website. You will get to know the most visited pages or brochures and therefore be able to meet their needs. In addition, you can also determine which of your social networks are working well in terms of driving traffic to the website. All this will help you anticipate customer needs and serve them better.
Blogging opportunity
On a website, you can get more information from visitors by providing helpful info through blogs. Generate a blog page on your site where you can publish beneficial industry content or share ideas on specific or broad topics. Regular blog posts generate traffic to your site and optimize yours.
Take home
Don’t get it wrong that social media has taken over websites because they complement each other in this digital age. Also, don’t just create a very professional and responsive website; ensure it answers most of the customers’ questions. Make your website secure enough to protect your business from thieves and customer data from falling into the wrong hands. Once you have checked all these, make the most of your website and explore useful add-ons to attract potential customers.