Want to learn how to use TikTok for your business, but you’re new? You’ve come to the right place.
In this business blogging guide, we’ll show you a few ways to get started using TikTok to build your community, grow your brand among people who use TikTok, and learn from what your competitors are doing on social media so you can create content that will win over their audience.
Why TikTok?
What’s all the fuss about TikTok? Is it necessary if your business is on other social media stages like Instagram and Facebook and perhaps even has a YouTube channel? After all, there are only so many daily hours to create and publish content.
It also allows users to interact with their groups; other social media platforms have similar audiences. TikTok should be an excellent proposition for businesses, but what do they need?
Gen Z
TikTok’s Gen Z audience is growing. TikTok is likely used by anyone under 29, especially in the U.S., where two-thirds of users are young adults and teens.
While Gen Xers and millennials have higher disposable incomes, growing your brand with younger generations will help you build long-term customer loyalty.
While Gen Xers and millennials have higher disposable incomes, growing your brand among younger generations will help you build long-term customer loyalty.
TikTok Accounts
There are several options for your new TikTok account. There is a regular or personal TikTok explanation. Another type of account is a TikTok Business account. You may have heard of creator accounts; however, these are no longer possible.
Personal Account
The personal account is the most popular and free. It offers all editing and viewing tools and the “Promotion” function.
The Promote feature lets you pay for marketing, primarily for free. It’s good but lacks standard features like analytics and access to TikTok’s business music library compared to a business account.
However, a personal account offers creators monetization options, so it’s great if you’re starting with TikTok.
Start With a Regular TikTok Account
Before editing your business account, learn how to use the Promote feature on your regular account. Review the responses you receive and focus on what matters most: your content. If you feel like you’re getting a positive reaction (sales/conversions) from the content you’re promoting, try out the more advanced tools offered by a TikTok business account.
Business Account
Is a TikTok business account just for marketing?
Yes, it’s all about marketing and metrics. You have access to TikTok’s comprehensive analytics and marketing tools. Here are the ads you can run if you convert your TikTok account to a business account.
- TopV Ads
- In-Feed Ads
- Branded Hashtags
- Brand Takeovers
- Branded Effects
Features
Owners of popular personal accounts (i.e., accounts with more than 1,000 followers) and all business accounts get access to the following features:
- Ads manager
- Creators Marketplace: The Official Collaboration Platform That Unites Brands
- Business toolkits
- Full-service eCommerce solutions
Advert Creation Tools
TikTok ad creation tools are pretty easy to use. You will be able to use them after registering your business account. They will guide you through the process, ask about your goals, help you choose your target audience, and more. The ads you place will be reviewed.
Your ads may take longer to approve if you have a new account. Be sure to read TikTok’s rules to avoid excessive rejections. Remember: time is coinage; read the rules to avoid warning signs.
In some cases, you’ll have to endure rejection. For example, you might encounter unexpected consequences, such as the audio not matching the subtitles.
Simplified Mode and Custom Mode
Marketing tools, especially TikTok ads, which you can choose if you have a business account, are expensive. For example, the Brand Takeover feature will cost you tens of thousands for a partial campaign. Start with the cheapest ads and use the “Simplified Mode.” Its function is similar to the “Promote” feature for regular TikTok accounts.
Once you know how it works and what ads you want (and can afford), you can move on to “Custom Mode.” This will allow you to brand your ads to increase conversions while optimizing your investment.
The success of your campaigns and the benefits you receive will depend on your settings.
What is the Point of TikTok Business?
TikTok Business offers more features, promotion control, and analytics than personal accounts. From a business perspective, paying for visibility on TikTok often makes sense, as visibility is critical. This means quickly attracting new followers and leading your category on TikTok.
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